Yalamanchili Satyanarayana Chowdary (YSC), popularly known to many, as Sujana Chowdary was born in Kanchikacherla, a small village near Vijayawada on June 2, 1961. A pragmatic leader, who combines traditional Indian values like respect for Indian culture, honouring the elders, dedication, devotion, hard work, philanthropy and liberalism with new-age values like innovative thinking, addressing problems through disruptive solutions, global thinking, technology, and collaboration.
A first-generation business entrepreneur who believes that nation-building is best contributed to by setting up new enterprises, creating jobs, sustainable businesses, bringing in the best of technologies from around the world for Indian needs and ensuring sustainable careers for thousands of capable people along with corporate social responsibilities.
Mr. YS Chowdary was the youngest of the four children. He spent most of his early life in Vijayawada, Miryalaguda, and Hyderabad. He was named after his grandfather Satyanarayana.
Mr. YS Chowdary has strong family ties. His company "Sujana" is a combination of the first two letters of his mother’s name (Smt Susheela Kumari) and the first four letters of his father’s name (Shri Y Janardhana Rao). The Yalamanchili family originally hails from the twin villages of Ponnavaram and Peddamaradali.
His father, Y Janardhana Rao, worked for the government of Andhra Pradesh where he held the position of Superintendent Engineer in the AP Irrigation and Power Department. His mother, Susheela Kumari, is a homemaker.
Engineering and love for technology were ingrained in Mr. YS Chowdary right from his childhood. Hailing from an educated family, he holds a bachelor’s degree in Engineering from the Chaitanya Bharati Institute of Technology (CBIT), Hyderabad, and a Master’s Degree in Engineering from the PSG College, Coimbatore.
His love for engineering and his insatiable curiosity about the ‘mechanism of how things work’ led him to create a series of engineering and manufacturing companies that went on to become the dynamic business conglomerate, Sujana. His entrepreneurial brilliance is the foundation on which the Sujana Group was built.
The Sujana Group, which is now a global entity was built by Mr. YS Chowdary taking small steps until one thing led to another and finally the Sujana Group was formed.
Initially, Mr. YS Chowdary, along with some of his classmates from the CBIT, started a business which manufactured domestic appliances. They made ceiling and table fans under the brand name "Padmini".
Soon this business had become clustered, MR. YS Chowdary, instead of adding more comprehensive appliances, integrated them with precision engineering.
The business of ball bearings and castings proved to be a good move and Sujana still remains one of the few niche Indian companies to handle manufacturing in this segment.
A personality like Y. S. Chowdary always has the big picture in mind. Beyond profits and balance sheets, the humanitarian in him has enabled several initiatives to improve the quality of life in our society.
His family background helped him to naturally engage with the socially and economically underprivileged. He imparted a deep-rooted sense of giving back to the society among the employees of his company.
The Sujana Foundation is a fitting example of the ‘humane’ side of Y. S. Chowdary. A joint initiative with the NTR Foundation, the Sujana Foundation has made a massive difference in rural and semi-urban areas in Andhra Pradesh through social initiatives that have touched lives and made a significant difference.
The Yalamanchili family originally hails from the twin villages of Ponnavaram and Peddamaradali. His paternal grandparents, Shri Yalamanchili Satyanarayana Chowdary and Smt Yalamanchili Dhanalakshmi, migrated to Hyderabad.
Y Janardhana Rao, father of Y S Chowdary, is an engineer, who worked for the Government of Andhra Pradesh. He retired as a superintendent engineer in the AP Irrigation and Power Department (formerly known as the Public Works Dept). His wife, Y Susheela Kumari took great care in bringing up the family. They have four sons and a daughter.
Y. S. Chowdary is married to Smt. Padmaja. They have a son Karthik and a daughter Naga Chandini. A natural leader and a sensitive man, YS Chowdary has struck an enviable balance between being a successful entrepreneur and a caring family man. Both his children are married.